35 Sales agent duties and responsibilities you must know

Filed in articles by on May 21, 2017 0 Comments

Are you preparing for an interview or creating an application for a sales agent job? If yes, see the top 35 Sales agent duties and responsibilities you must know. Recruiters mostly want their sales agents to undertake the following roles and responsibilities in their establishment.

Who is a Sales Agent?

A Sales Agent is a salesperson who works, usually alone, or with a team to obtain orders for companies and is paid commission on those orders or an agreed salary. The Sales Agent usually works in a specific area of industry and within geographical limits.

35 Sales agent duties and responsibilities you must know

Top 35 Sales agent duties and responsibilities

  1. Present, promote and sell products/services using solid arguments to existing and prospective customers
  2. Perform cost-­benefit and needs analysis of existing/potential customers to meet their needs
  3. Establish, develop and maintain positive business and customer relationships
  4. Reach out to customer leads through cold calling
  5. Expedite the resolution of customer problems and complaints to maximize satisfaction
  6. Achieve agreed upon sales targets and outcomes within schedule
  7. Coordinate sales effort with team members and other departments
  8. Analyze the territory/market’s potential, track sales and status reports
  9. Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  10. Keep abreast of best practices and promotional trends
  11. Continuously improve through feedback
  12. Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
  13. Adjusts content of sales presentations by studying the type of sales outlet or trade factor.
  14. Focuses sales efforts by studying existing and potential volume of dealers.
  15. Submits orders by referring to price lists and product literature.
  16. Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
  17. Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
  18. Recommends changes in products, service, and policy by evaluating results and competitive developments.
  19. Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.
  20. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  21. Provides historical records by maintaining records on area and customer sales.
  22. Contributes to team effort by accomplishing related results as needed.
  23. Greet and assist customers as they shop for new products
  24. Suggest applicable and relevant upsells to help customers walk out the door with everything they need
  25. Meet weekly, monthly and quarterly sales quotas
  26. Learn how products work and how to troubleshoot issues with customers
  27. Prepare and submit weekly sales reports to management
  28. Assist other team members with transactions when necessary
  29. contacting new and existing customers
  30. making presentations to promote new products
  31. agreeing sales, prices and delivery
  32. keeping in contact with customers before and after a sale
  33. recording orders
  34. going to conferences to understand industry trends
  35. meeting sales targets

Sales Agent Job Requirements

  1. Proven work experience as a sales representative
  2. Excellent knowledge of MS Office
  3. Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
  4. Highly motivated and target driven with a proven track record in sales
  5. Excellent selling, communication and negotiation skills
  6. Prioritizing, time management and organizational skills
  7. Ability to create and deliver presentations tailored to the audience needs
  8. Relationship management skills and openness to feedback
  9. BS/BA degree or equivalent

Sales Agent Skills and Qualifications:

  1. Customer Service,
  2. Meeting Sales Goals,
  3. Closing Skills,
  4. Territory Management,
  5. Prospecting Skills,
  6. Negotiation,
  7. Self-Confidence,
  8. Product Knowledge,
  9. Presentation Skills,
  10. Client Relationships,
  11. Motivation for Sales.

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